Campaign Brief Template
Cách dùng
Dùng template này khi team cần khóa logic campaign trước khi launch hoặc trước khi mentor review.Template
1. Context
- Business goal:
- Funnel stage:
- Why now:
2. Audience
- Primary segment:
- Secondary segment:
- Problem:
- Barrier:
3. Offer and message
- Core offer:
- Key promise:
- Proof:
- CTA:
4. Campaign structure
| Layer | Decision |
|---|---|
| Campaign objective | |
| Optimization event | |
| Audience bucket | |
| Creative bucket | |
| Landing page |
5. Metrics
- Success metric:
- Guardrail metric:
- Review window:
6. Assumptions and risks
- Assumption 1:
- Risk 1:
- Unknown needing mentor review: