Capstone Submission Template
Template
1. Executive summary
- Brief in one paragraph:
- Top 3 decisions:
2. Audience and message
- Primary audience:
- Key problem:
- Positioning note:
- Offer note:
- Message direction:
3. Campaign approach
- Platform priority:
- Objective:
- Structure note:
- Creative direction:
4. Measurement note
- Key event:
- Primary KPI:
- Signal risk:
5. Mock results diagnosis
- Main symptom:
- Suspected causes:
- Missing info:
6. Next action
- First action:
- Second action:
- What not to do yet:
- Confidence level: